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Director of Growth Marketing

Remote   |   Full Time

Osano is a fully distributed, remote-only, venture-backed startup. Osano focuses on creating transparency in data privacy practices. We’ve developed an easy-to-use data privacy platform that instantly helps websites become compliant with privacy laws such as GDPR and CCPA. Osano works to keep our customers out of trouble and monitors all of the vendors they share data with – so that they don’t have to.


This role reports directly to the CEO.

 

We are hiring an experienced demand generation expert to join our growing team. You’ll be solely responsible for managing demand generation through PPC/SEM & SEO. This role will have the opportunity to nurture the high-volume traffic Osano receives and accelerate inbound lead growth. You will be passionate about driving leads through awareness, consideration, and decision stages to support our business. As a member of a rapidly growing startup, you’ll also have an enthusiasm for being an individual contributor and an ability to help refine our team’s strategic direction.

 

What you’ll do:

  • Develop, maintain and execute demand generation plans aligned with business goals.

  • Web development knowledge.

  • Develop a deep understanding of customers, products and the buyer’s journey.

  • Work closely with other departments to build cross-functional cohesion.

  • Present to upper management to get buy-in and secure budgets, as well as report results.

  • Create personas tied to specific customer needs and preferences.

  • Grow distribution across all channels, not just owned channels.

  • Work with the content team to support SEO/SEM optimization and PPC strategy.

  • Ensure that content reaches the right part of the sales funnel at the right time.

  • Collaborate with sales to build programs that support drive leads into the sales funnel.

  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

  • Minimum of 4 to 6 years of full-time demand generation experience in the B2B Software space. Bonus points if you have worked in legaltech or compliance or security startups.

  • Measure, analyze, and report campaign performance.


We’re looking for an amazing person who have:

  • 5+ years of demand generation/campaigns experience at a fast moving B2B SaaS tech startup

  • Experience implementing enterprise-level demand generation programs

  • Tactical, hands-on experience with lead forecasting, reporting, and analysis

  • Proven experience working with paid media and content syndication vendors

  • Experience developing compelling messaging and voice across all digital channels

  • Experience managing third party vendors including agencies and contractors  

  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey

  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

  • Enthusiastic problem-solver who can improvise and think creatively while optimizing and growing lead volume.

  • Curiosity and passion for honing and sharing your craft.

 

Benefits:

  • Unlimited time-off policy

  • 401k

  • Family friendly

  • Great health care

  • Remote work

  • Opportunity to define the culture

  • B-corp with a mission that matters

 

Osano is a B-corp (public benefit corporation) which means that, although we are a for-profit company, we are mission oriented and we are committed to putting people before profits.

 

As a remote-only work environment, we have specific practices to help the team work together. Our work culture is highly effective, but also opinionated. Please read our document on how be an Osano team member to make sure it is the right fit for you.

 

At Osano we value candidates from all walks of life and are focused on building a diverse team. If you are interested in being part of our inclusive, mission-driven, venture-backed tech startup, where you can do good and do well, say hi!

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